Exploiting the Competition
Key Questions to Ask Yourself:
- When was the last time your business embraced change and did something innovative?
- When was the last time you rolled out a new product?
- When was the last time you entered a new market?
- Are any of your executives thought leaders?
- When was the last time you sought out a strategic partner to exploit a market opportunity?
- Do you settle for just managing your employees or do you inspire them to become innovators?
- Has your business embraced social media?
- When was the last time your executive team brought in some new blood by recruiting a rock star?
- Does anyone on your executive team have a coach or mentor?
- Has anyone on your executive team attended a conference on strategy, innovation or disruption in the last year?
If you’re an executive or entrepreneur and you can’t answer yes to the majority of the questions above then your company is likely a market lager as opposed to a market leader. If you continue to do the same things that you have always done in today’s current market environment you will see your market share erode, your brand go into decline, your talent and customers jump ship and your potential never be realized. Remember the definition of insanity is continuing to do the same things while expecting different results. So what’s the bottom-line? Disrupt the competition and prosper; don’t and suffer the consequences.
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N2growth, a Portland, Ore.-based strategy and consulting firm, helps small businesses grow their talent, revenue and brand equity.
