A Fix for Health Care? More Americans are opening tax-free
health savings accounts to hedge against soaring medical costs. Find out more
in a Special
Advertising Supplement from Fortune/Money Group Custom Projects.
Finding growth strategies for small businesses.Click
here to learn more.
Can a Mailer Find True Happiness?
By Pamela Gaul
Direct mailers have been searching for even a shred of contentment since the most recent postal increase....
Generate High-Velocity Sales
By Mike Myatt, Chief Strategy Officer, N2Growth
The CEO of a company whose sales have been flat for the last few quarters recently added a twist to an age-old question, and asked about the fastest way to increase sales...
Simple Steps to Capture the Media Spotlight
By Karla Jo Helms
Size really doesn't matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena...
Simplify Online Marketing with B-to-B Ad Networks
By Brian Gallagher
Ad networks aren't just for reaching consumers anymore. The emerging trend in B-to-B ad networks provides a new way for businesses wishing to reach vertical markets...
One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package...
Going Solo: Postcards and Solo Mailings
By Jim Tierney
As catalogers struggle to deal with the new postal rates, there's been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation and page counts. But the rate hike may inspire one type of increase...
The Secret of Sending Press Releases
By Jeff Schmitt
Creating a press release that stands out from the pack is the key to getting valuable publicity for your business...
Your Brand and Paid Search: What You Need to Know
Cam Balzer
Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?” ...
Your Marketing Edge: Customer Service
by Gary M. Stern
For many small businesses, delivering superior customer service isn’t an add-on, an extra benefit or a cherry on the sundae, it’s about survival...
Do-It-Yourself Market Research
By Coeli Carr
Ask owners of small B-to-B businesses whether market research is essential and what you’re likely to hear is something like this: Sure, market research is critical for selling soft drinks and bathroom tissue, but when it comes to designing and marketing our products to other businesses, we know all we need to know....
Why Branding Matters
By Coeli Carr
Even industrial products can get a sales boost from smart branding....
Beyond the Blog—The Thlog
By Gary M. Stern
Show you’re a thought leader in your industry with a thlog...
Learn To Generate “Return On Customer”
By Mollie Neal
To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets. ...
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